Bid for your logo on a yellow Lotus that people actually stop to look at.

Every spot on the car is its own lot, and every lot has its own opening bid — $50 for the smallest of the air intakes, $250 for the nose, and the rest in between, priced by who sees them rather than by how much vinyl they take. Bid on as many lots as you like. Bidding closes 11 September 2026, 23:59 Madrid time, and the highest bid on each lot takes it for twelve months. There is no reserve above the opening price: if one bid is all a lot gets, that bid wins it.

Not when you bid. Your card is saved with Stripe the first time you bid and nothing is taken — you are agreeing to be charged if you win, not paying for anything today. When bidding closes we charge the saved card for whichever lots you were still highest on, and nothing else. If you are outbid and stay outbid, your card is never touched.

We email you straight away, with the number that would take the lot back. Your card is already on file by then, so bidding again is one click — no forms, no second trip through Stripe. You can also see everything you have bid, and whether you are still winning, on your own page: the link is in every email we send you.

Five per cent of the standing bid, rounded up to a whole five dollars, with a ten dollar floor. So a lot standing at $50 needs $60 next, and a lot standing at $4,000 needs $4,200. The map always shows you the smallest bid it will take, and fills it in for you.

Because the car goes to the wrapper the week after bidding closes. There is no gap between winning and fitting in which to chase seventeen companies for a logo at all — a file has to be in hand the moment the hammer falls. Send whatever image you have — any file will do — and we check it while you are still on the page and tell you honestly how it will print. If it needs redrawing for print, I come back to you about that after bidding closes rather than making you sort it out mid-bid. It also means we can lay your artwork up on the real panel and send you a mock-up while you are still bidding.

Bidding closes on the 11th of September and the car goes to the wrapper the week after. All seventeen lots are printed and fitted together in that one session, so whatever you win is on the car in the days right after. Your twelve months runs from the day your vinyl is on the car, not from the day you bid.

It lives in Madrid. It goes out every weekend — the sierra, Navacerrada, Ávila, Segovia — and during the week for the commute or dinner in the centre, which is the unglamorous half that puts it kerbside where people walk. Beyond that there are longer runs planned all over the peninsula, trips into the rest of Europe, and a Nürburgring week booked for next year.

Yes. Most places on this car come in pairs, so that is how they are auctioned: take the door lot and your logo goes on the driver door and the passenger door, one bid for the two of them. A couple go further — the shoulder strip is four panels, both front fenders and both rear quarters. Every number on the map says how many panels it covers, and the bid next to it is for all of them.

Twelve months, printed, fitted and removed at the end — there is no monthly billing and no setup fee bolted on at the bottom of the invoice. Your winning bid is the whole term. Shorter runs are possible for an event or a launch; ask and I will price it honestly.

Not by name, and neither can they — no name and no amount is ever put next to a person. What you can see is the car: the artwork standing on each lot is drawn into its box on the map, so a logo in a box is what that panel would carry if bidding closed now — with the brand name and a link beside it, on the lot card, if that bidder chose to give them. A logo usually says whose it is, which seems fair for something going on a car in public, but who bid what and when stays between each bidder and me. An auction where you can see the other name is one where people bid against the name rather than the lot.

Yes. Whenever something worth seeing happens — a track day, an event, a proper route — I send a newsletter to everybody with a spot on the car, with the photographs from it. That is the point of putting a logo on a Lotus rather than a billboard: you get to see it somewhere interesting.

Whatever you have. Vector art is ideal — SVG, PDF, AI or EPS — and a high-resolution PNG with a transparent background is just as good. But the upload takes any image file, JPEG and phone photographs included, so a missing logo file never costs you a lot. Everything goes on the car in black and white: seventeen brands are sharing one yellow Lotus, and a single colour is what keeps it looking like a car rather than a scrapbook — so send your logo in whatever colours it comes in and we render it black or white, whichever reads on the panel it lands on. The site tells you on the spot how your file will print, and if it needs redrawing I get in touch after bidding closes and we sort it out together before anything goes near the car.

No. Most of the car’s year is Spanish roads and Spanish meets, so that is where your logo does most of its work, but plenty of it happens elsewhere — the peninsula, France, Portugal, Germany next summer. Invoicing is from Spain; if you are an EU business outside it, send me your VAT number and it is handled the usual way.

That is the plan for next year — a week at the Nordschleife, plus the drive up and back through France and Germany. Anything won in this auction is on the car for it.

Yes. Nothing that would embarrass the car or the people who come over to talk about it — no gambling, no crypto punts, nothing that needs small print. A winning bid from one of those is refunded rather than fitted. Beyond that I am fairly relaxed.